Bad ideas in social media

Hey, I have an idea… why not make a women-only Twitter? We’ll make it boring and lilac! Warning: If you don’t use it, people will leave your Meetup!

Reminds me of the time AzCentral made MySpace for Arizonans. (From the Shout Box: “I miss this site. It seems empty and dead now. Is anyone else out there?”)

Look, dammit. I’m only going to say this once, all right? “A social media platform for X” is a bad business model when the current social media platforms already serve X just fine. If you must develop a new social media platform, make it do something that the Twitter or the Facebook just can’t do. (I know, haaaard! Frowny face!)

Broad-brush demographics are so 1990s.


5 Responses to “Bad ideas in social media”

  • Ara Says:

    “Powered by Twits” is right…

  • Joshua Says:

    Yeah, the “twit” business kinda jumped out at me as well. I can understand why a 60 year old conservative PR person might not understand what “tea bagging” means but “twit” is pretty well known.

    Also, don’t call your service something something that can be easily confused with an identical service offered by a much larger firm who can afford to not merely retain but actually have lawyers on staff. They might be bored and start sending you carefully worded cease and desist letters regarding their trademarks. Chances are they’ve placed bets on how fast they can drown your business in legal fees.

  • Jeff Says:

    Copy-cat issues aside, a semi-literate sales pitch isn’t exactly going to win you a lot of customers either.

  • Tina Says:

    Hi Stacy,
    Regardless of you views thanks for writing about http://twitteruxury.com/ . But I think you missed the point about micro blogging; It is a platform not a twitter. Just as online forum and blogging are platforms. Twitter is just one of many 1000s of microblog that will exist in the future. Our purpose is to serve women and God help us, we will succeed. My advice, start a micro blog for “female geeks” this minute.

  • admin Says:

    Here’s the problem, Tina — a microblogging service for fashionistas already exists. Twitter and Facebook cover it. You’re re-inventing the wheel.

    I can find geek girls without inventing a whole new website for them. But I guess if you want to own all the content as your own intellectual property, you’re heading the right direction. Not sure what the value is in that, though.

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